One question that many ask when visiting my Knothole Lutherie workshop is: "What's your marketing plan?"
That's simple, I don't have a "plan." The main reason for the shop is to create instruments that sound good---are easy to play---and look good. I picked the number 22 because, at the time I began this quest, I had over 50 sets of backs & sides and over 50 sets of good quality soundboard material but I had only enough neck wood to make 22 guitars---so 22 guitars it is!
Building to me at this point has little to do about marketing or money. It's therapy. It keeps me and my mind busy. It also transforms sticks of wood into beautiful sounding instruments. Even though I am not a player, I can actually produce some very nice sounding chords and the wood (in the form of a nylon stringed guitar) produces very, very pleasing sounds.
My marketing plan is to have people play my guitars. Buy? Again, at this point, my objective is to listen to the magic music that visitors produce.
